Conference Sponsorship Package Examples

Unfortunately, a common weakness in many events is the underwriting. Seeking sponsorships for events is often placed upon the shoulders of some over-worked staffer (or executive director) who already has a full-time job. As such, seeking event sponsorships often gets placed on the back-burner.

Want a successful event? Treat it seriously. Ensure your event manager seeks funding to help offset the costs. If you expect the whole event to be covered by registrations, you’re leaving money on the table.

Aggressively seeking sponsorships and exhibitors will go a long way toward making your event profitable. Just be sure your sponsors and exhibitors know exactly what they’re getting and deliver exactly that—at a minimum!

Use the conference sponsorship template below for ideas to help you design sponsorship packages for your next event.

Conference Sponsorship Package Examples

Special Event Sponsor $25,000 (qty 1)

• Sponsor of the highest-profile project in the exhibit hall
• Opportunity to introduce the project from the conference podium
• 12 complimentary conference registrations
• One single exhibit booth (10’ x 10’) in exhibit hall or near special project
• Full-page back cover, 4-color ad in conference program
• Full-page, 4-color ad in anniversary banquet and awards ceremony program
• Logo on conference giveaway
• Promoted on conference mobile application
• Company profile, logo, and contact information in conference program
• Logo on conference signage, event promotions, event wear and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Platinum Sponsor $20,000 (qty 2)

• Podium recognition at 20^th anniversary banquet and awards ceremony
• 12 complimentary conference registrations
• One double exhibit booth (10’ x 20’) with prime location in exhibit hall
• VIP seating at front of conference hall
• Full-page back cover of 20^th anniversary banquet and awards ceremony program
• Full-page, 4-color ad in conference program
• Company/organization branding on all event lanyards
• Logo gets top billing on conference giveaway
• Company profile, logo, and contact information in conference program
• Logo on conference signage, event promotions, event wear and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Media Sponsor $15,000 (qty 1)

• Recognition as media sponsor for event
• Branding and sponsorship recognition on all post-event video productions
• Branding on event backdrop for press conferences and speaker interviews
• 10 complimentary conference registrations
• One single exhibit booth (10’ x 10’) in exhibit hall
• Full-page, 4-color ad in conference program
• Full-page, 4-color ad in anniversary banquet and awards ceremony program
• Logo on conference giveaway
• Company profile, logo, and contact information in conference program
• Logo on conference signage, event promotions, event wear and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Gold Sponsor $15,000 (qty 4)

• Podium recognition at 20^th Anniversary banquet and awards ceremony
• Podium recognition during conference proceedings
• Podium speaker introduction as sponsor of ONE of the following speakers: Monday opening keynote, Tuesday luncheon keynote, Wednesday luncheon keynote
• 10 complimentary conference registrations
• One double exhibit booth (10’ x 20’) in the exhibit hall
• VIP seating at front of conference hall
• Full-page, 4-color ad in 20^th anniversary banquet and awards ceremony program
• Full-page, 4-color ad in conference program
• Log on conference giveaway
• Company profile, logo, and contact information in conference program
• Logo on conference signage, event promotions, event wear and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Silver Sponsor $10,000 (qty 6)

• Podium recognition as sponsor of ONE of the following event meals: Monday breakfast, Monday luncheon, Tuesday breakfast, Tuesday luncheon, Wednesday breakfast, Wednesday luncheon
• Six complimentary conference registrations
• One single exhibit booth (10’ x 10’) in exhibit hall
• VIP seating near mainstage
• ¾-page, 4-color ad in conference program
• Recognition (with logo) in rotating signage from conference main stage
• 50-word profile of company/organization in conference program
• Logo on conference signage, event promotions, and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Hot Spot Sponsor $10,000 (qty 1)

• Podium recognition as wi-fi hot spot sponsor
• Conference wi-fi hot spot named after company/organization
• Six complimentary conference registrations
• VIP seating near mainstage
• Recognition (with logo) in rotating signage from conference main stage
• 50-word profile of company/organization in conference program
• Logo on conference signage, event promotions, and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Pre-Event Kickoff Dinner Sponsor $7,500 (qty 1)

• Dinner with keynotes prior to the first day of the event
• Six complimentary conference registrations
• One single booth (10’ x 10’) in exhibit hall
• ½-page, 4-color ad in conference program
• Recognition (with logo) in rotating signage from main stage
• 50-word profile of company/organization in conference program
• Logo on conference signage, event promotions, and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Bronze Sponsor $5,000 (qty 8-10)

• Four complimentary conference registrations
• One single booth (10’ x 10’) in exhibit hall
• ½-page, 4-color ad in conference program
• Recognition (with logo) in rotating signage from main stage
• 50-word profile of company/organization in conference program
• Logo on conference signage, event promotions, and event website
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Exhibitor Plus $2,500 (shares exhibit hall capacity with Exhibitor level)

• Listing as co-sponsor of exhibit hall
• Two complimentary conference registration passes
• One single booth (10’ x 10’) in the exhibit hall
• ¼-page, 4-color ad in conference program
• Logo on conference signage, event promotions, and event website
• Organization name, website, and contact info in conference brochure
• Attendee email list
• Option to participate in ongoing event-day promotions
• Organization profile included in pre-event social media promotions

Exhibitor $950 (shares exhibit hall capacity with Exhibitor Plus level)

• One single booth (10’ x 10’) in the exhibit hall
• One complimentary registration to conference
• Logo on conference signage and event website
• Attendee email list
• Organization listed in conference program and event website

Patron $500 (unlimited)

• Logo on conference signage and event website
• Organization listed in conference program and event website

A note about kick-off dinners, evening awards banquets, off-hour city tours, and other events-within-events: the cost impact and resulting registration fee should be calculated separately. You will want to track the total operating budget for these mini-events and the total number of paying attendees to determine if the function helps or hinders the success of your event.