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conference sponsorship package examples

Conference Sponsorship Package Examples

Unfortunately, a common weakness in many events is the underwriting. Seeking sponsorships for events is often placed upon the shoulders of some over-worked staffer (or executive director) who already has a full-time job. As such, seeking event sponsorships often gets placed on the back-burner.

Want a successful event? Treat it seriously. Ensure your event manager seeks funding to help offset the costs. If you expect the whole event to be covered by registrations, you’re leaving money on the table.

Aggressively seeking sponsorships and exhibitors will go a long way toward making your event profitable. Just be sure your sponsors and exhibitors know exactly what they’re getting and deliver exactly that—at a minimum!

Use the conference sponsorship template below for ideas to help you design sponsorship packages for your next event.

Conference Sponsorship Package Examples

Special Event Sponsor $25,000 (qty 1)

  • Sponsor of the highest-profile project in the exhibit hall
  • Opportunity to introduce the project from the conference podium
  • 12 complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall or near special project
  • Full-page back cover, 4-color ad in conference program
  • Full-page, 4-color ad in anniversary banquet and awards ceremony program
  • Logo on conference giveaway
  • Promoted on conference mobile application
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Platinum Sponsor $20,000 (qty 2)

  • Podium recognition at 20th anniversary banquet and awards ceremony
  • 12 complimentary conference registrations
  • One double exhibit booth (10’ x 20’) with prime location in exhibit hall
  • VIP seating at front of conference hall
  • Full-page back cover of 20th anniversary banquet and awards ceremony program
  • Full-page, 4-color ad in conference program
  • Company/organization branding on all event lanyards
  • Logo gets top billing on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Media Sponsor $15,000 (qty 1)

  • Recognition as media sponsor for event
  • Branding and sponsorship recognition on all post-event video productions
  • Branding on event backdrop for press conferences and speaker interviews
  • 10 complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall
  • Full-page, 4-color ad in conference program
  • Full-page, 4-color ad in anniversary banquet and awards ceremony program
  • Logo on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Gold Sponsor $15,000 (qty 4)

  • Podium recognition at 20th Anniversary banquet and awards ceremony
  • Podium recognition during conference proceedings
  • Podium speaker introduction as sponsor of ONE of the following speakers: Monday opening keynote, Tuesday luncheon keynote, Wednesday luncheon keynote
  • 10 complimentary conference registrations
  • One double exhibit booth (10’ x 20’) in the exhibit hall
  • VIP seating at front of conference hall
  • Full-page, 4-color ad in 20th anniversary banquet and awards ceremony program
  • Full-page, 4-color ad in conference program
  • Log on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Silver Sponsor $10,000 (qty 6)

  • Podium recognition as sponsor of ONE of the following event meals: Monday breakfast, Monday luncheon, Tuesday breakfast, Tuesday luncheon, Wednesday breakfast, Wednesday luncheon
  • Six complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall
  • VIP seating near mainstage
  • ¾-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from conference main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Hot Spot Sponsor $10,000 (qty 1)

  • Podium recognition as wi-fi hot spot sponsor
  • Conference wi-fi hot spot named after company/organization
  • Six complimentary conference registrations
  • VIP seating near mainstage
  • Recognition (with logo) in rotating signage from conference main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Pre-Event Kickoff Dinner Sponsor $7,500 (qty 1)

  • Dinner with keynotes prior to the first day of the event
  • Six complimentary conference registrations
  • One single booth (10’ x 10’) in exhibit hall
  • ½-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Bronze Sponsor $5,000 (qty 8-10)

  • Four complimentary conference registrations
  • One single booth (10’ x 10’) in exhibit hall
  • ½-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Exhibitor Plus $2,500 (shares exhibit hall capacity with Exhibitor level)

  • Listing as co-sponsor of exhibit hall
  • Two complimentary conference registration passes
  • One single booth (10’ x 10’) in the exhibit hall
  • ¼-page, 4-color ad in conference program
  • Logo on conference signage, event promotions, and event website
  • Organization name, website, and contact info in conference brochure
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Exhibitor $950 (shares exhibit hall capacity with Exhibitor Plus level)

  • One single booth (10’ x 10’) in the exhibit hall
  • One complimentary registration to conference
  • Logo on conference signage and event website
  • Attendee email list
  • Organization listed in conference program and event website

Patron $500 (unlimited)

  • Logo on conference signage and event website
  • Organization listed in conference program and event website

A note about kick-off dinners, evening awards banquets, off-hour city tours, and other events-within-events: the cost impact and resulting registration fee should be calculated separately. You will want to track the total operating budget for these mini-events and the total number of paying attendees to determine if the function helps or hinders the success of your event.

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fundraising ideas

Fundraising Ideas

After working with non-profits for years, I have seen plenty of wins on the fundraising front… and plenty of fails. Many organizations struggle with fundraising unless they’ve placed a real focus on it. You have two goals in any fundraising activity:

  1. Raise awareness and build community for a cause by drawing attention to the problem and presenting your organization as part of the solution.
  2. Make money. (Yes, it’s an unfortunate fact: Even humanity’s most noble causes require time, effort and resources to support.)

The downside: It often feels disingenuous to be seeking out money when our mission is so big in our hearts.

Yet, without the time, energy and resources of others, we’re often quite limited in the impact we can have for our cause.

So, raise funds we must. Cultivating donors, sponsors and supporters takes time, just as with any audience. And now you’re not just looking for an audience; you’re looking for an activated audience. You’re looking for folks who will invest in you and your cause; folks who will join you in putting some skin in the game.

In “maximum information per square inch” style, here is a list of fundraising activities you can use to advance your efforts:

Online Fundraising

  1. Register with larger retailers to receive a kickback for your audience’s purchases (e.g. Amazon Smile).
  2. Use Facebook and Qgiv ‘Donate Now’ buttons. (Not in a position to take donations online? Ask us. It’s free to get set up.)
  3. Text donations.
  4. Online auctions.
  5. Peer-to-peer fundraising.

Don’t forget to include in your messaging contact details for inquiries and links to your donation and volunteer web pages.

Most event and sponsorship activities can be promoted online, either sporadically or in a concentrated blitz (think “telethon” but across social media and your email list.) Treat the campaign as an event of its own. This means you’ll send out notices a few months in advance, you’ll be releasing images, infographics, videos and stories to pull on heart strings, etc., leading up to the big day. Can you involve the press? Are you reaching your fundraising goal? Be sure to regularly communicate your progress to your audience along the way.

fundraisers polar plunge

Sponsorships

This fundraising category includes

  1. growing beards,
  2. shaving heads,
  3. skydiving,
  4. running races,
  5. bidding to name a beer or dish,
  6. wacky costumes and
  7. generally making good on outrageous dares so nay-sayers can put their money where their mouths are. Physical challenges (check with a doctor first) may include
  8. bzillion step challenges or
  9. workout challenges,
  10. cold water plunges or
  11. hunger challenges (water-only fast for a day or weekend).
  12. Company-matches-employee-donation campaigns.
  13. Local restaurants may help underwrite events or your organization in return for sharing their logo.
  14. Executive lock-ups (where people call everyone in their contact lists until they post their fundraising goal as “bail”.)
  15. Ask businesses to assist in underwriting your next event and work with them to design their own sponsorship package.

fundraisers donations

Donations

  1. Vehicle donations,
  2. prime parking spot exchange,
  3. employee jean days,
  4. change drive (think ‘tip jars’ at numerous businesses across your city,) and
  5. giving trees.
  6. Skip-a-meal campaigns (lunch money saved goes to cause.)
  7. Work with bottle-deposit locations to ask bottle/can collectors if they would like to give their bottle returns as a donation to your cause.
  8. You can even donate babysitting money.

Events

Most events will make their money at admission, however there are other opportunities to advance sponsorships, raffles, product sales, etc., at the event. Are local clearances, additional insurance or personal waivers needed? Begin advertising your events with save-the-date messaging around four to five months in advance. Remember to schedule the venue, catering, staff and volunteers, videographer or photographer well in advance (sometimes a year or more in advance.) Is there an opportunity to get a public service announcement (PSA) to the local news outlets? More ideas for marketing your event..

best event marketing ideas

On with the download..

  1. Photo booths (rented or make-shift),
  2. dunk tanks,
  3. celebrity appearances,
  4. karaoke,
  5. face-painting,
  6. ice cream socials,
  7. soup dinners (where local artists donate bowls patrons purchase and receive their soup in),
  8. talent shows,
  9. craft fairs,
  10. car washes,
  11. movie nights,
  12. silent auctions,
  13. lunch ‘n’ learns and
  14. pool parties.
  15. Work out a deal with a local restaurant for a breakfast or dinner ‘mob’ where so many plates translates into x% donated by the restaurant.
  16. 50/50 raffles for packages donated by local businesses,
  17. pancake breakfasts,
  18. community restoration projects,
  19. concerts and
  20. open-mic story-hours.

Events: Informational and Classes

  1. Music lessons,
  2. art classes,
  3. dance lessons,
  4. cooking classes,
  5. guided city or forest tours,
  6. after-hours museum, zoo or aquarium dinner tours; all can be a wonderful time for networking and giving.

fundraisers 5k races

Events: Competitions and Tournaments

  1. Adult spelling-bees,
  2. “Are You Smarter than a 4th Grader” adult vs kid trivia face-offs,
  3. oratory contests,
  4. photo contests,
  5. baking, chili or BBQ contests,
  6. golf, croquet or softball matches,
  7. fantasy football leagues,
  8. 5K runs (with or without obstacle courses),
  9. marathons, bi- and triathlons (really anything with “thon” at the end),
  10. ping pong, darts, bowling,
  11. scavenger hunts (entry fee plus pay extra to unlock short-cuts),
  12. corn hole, volleyball,
  13. design competitions and
  14. board games.

Events: Holiday Themes

  1. Ornament swaps,
  2. cookie swaps,
  3. not-so-spooky haunted houses (better: house of blessings),
  4. corn mazes,
  5. egg hunts, or
  6. a visit from Santa Claus.

Sell Something

Sales can happen anywhere. High school games, fairs and festivals, farmer’s markets—even through a food-truck in a parking lot.

fundraisers bake sales

  1. Cookbooks,
  2. household items,
  3. clothing,
  4. baked goods,
  5. art,
  6. candles,
  7. candy,
  8. popcorn,
  9. book swaps,
  10. tree saplings,
  11. lapel pins, or
  12. club memberships.
  13. Talent auctions (accounting, housekeeping, photography, etc.)
  14. Awareness bracelets.
  15. Hot chocolate booth (borrow machine from local restaurant or catering company in exchange for advertising them at the event.)
  16. Hold a community yard sale.

Sell Something: Holiday Themes

  1. Sell singing telegrams/carols,
  2. chocolates/candy,
  3. flowers or
  4. cards.
  5. Work with a local retailer to provide holiday gift-wrapping.

Gaming

At risk of being told this was forgotten, I want to acknowledge, that yes, there are opportunities to go Las Vegas-style in order to advance your cause. However, a word of caution: Is gambling on basketball brackets, Bingo, or Poker how you want your organization to be associated with your cause? In some areas, gambling or betting on sports games is even illegal, so best check with local authorities if you think this is something you want to explore.

Wrap Up

Hopefully, if you made it to the end of the list, you have realized that you can layer several of these ideas together at any given time. Yes, you can have an absolute fundraising feast. Just be sure you don’t get so busy chasing sustainability that you lose sight of the cause you’re sustaining.

Go forth and conquer.

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Have more fundraising ideas you would like to see added to this list? Leave a comment below!

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best event marketing ideas

20 Best Event Marketing Ideas

Have a church event you’re looking to promote? Wondering how to market your next charity fundraising event? Here are 18 great ideas for marketing your next event.

DURING THE YEAR LEADING UP TO YOUR EVENT

1. INTERVIEW SPEAKERS PRIOR TO THE EVENT

Use video and/or written interviews to capture leader commentary prior to the event. Share this material with your audience to build anticipation, gather mindshare and offer shareable content.

2. OFFER AN ADVERTORIAL

Offer to promote original, never-been-published-online articles from your speakers on your website. (800 words and up is the goal for these articles, but take what you can get.) This gives the speakers an additional platform and exposure, and creates more value for your website.

Be sure to let the speakers know the promotion plan for their content (e.g. you’ll share with the email list, on your social media channels, and their content may even be used in future video or marketing efforts.) End each article with a short bio (two sentences max) and mention a way to get in touch with the author, including a backlink to their site.

Variation: Are they interested in getting a similar guest post for their own site? Ask if they would like a reciprocal article on the target topic for their own audience. This brings more exposure for your organization and event and more value to their site.

event promotion strategies

3. TURN CHAMPIONS INTO AFFILIATES

Offer sign-up discounts to key partners, speakers and sponsors for them to share with their audiences. Because each promotional code will be unique, you will be able to see who is promoting your event by how many times the promo code is used. Here’s a scenario described by Orbit Media:

“Example: Create a promotion code “BOB50” that gives $50 off to registrants. Share this code with Bob, your keynote speaker. Bob starts tweeting the code to his network and registrations start rolling in. In the end, the registration report in Eventbrite shows you the code was used ten times. Now you can write Bob a check for $500 (and a thank you card) for his help promoting the event.”

4. USE YOUR CITY EVENT CALENDARS

Has your event been added to the venue’s local event calendars? Most news outlets, chambers of commerce, trade associations and visitor and convention bureaus have some sort of online event calendar. If you have your dates nailed down well in advance, have you reached out to these organizations to get into any of their printed guides?

5. RAMP UP NETWORKING

The night before the event, offer a dinner for speakers, thought leaders and the press. This brings bonding, facilitates conversation around key topics and helps to intimate the press to your cause.

First night of the event? Invite everybody. Think icebreakers, entertainment, and drink coupons or find a way to mix all three.

6. GET YOUR PRESENTERS ON THE SAME PAGE

To help brand the event, offer PowerPoint and Keynote templates to the speakers as thee template to use while they’re building their slide deck.

Warning: Be flexible here. Speakers who lean more “prima donna” will likely want to use their own look and feel, while other presenters may barely know how to build a presentation. Offer help to those who want it and forgiveness to those who don’t.

charity fundraiser promotion ideas

7. SELL AND SEND YOUR WEARABLES (IN ADVANCE)

What promotional good does it do to sell event t-shirts or hats at the actual event? Get more promotional value out of your wearable souvenirs by selling them months before the event. Don’t want to deal with inventory and shipping? Upload your designs to any number of print-on-demand services like Cafepress or Zazzle and allow champions to order directly, selecting their own sizes and colors while leaving you out of the middle.

Note: You’ll want to order these items early for your sponsors and speakers for the same reason.

8. HOW IS THAT LOGO?

Your event logo had better be attractive. Time for a refresh? (See “SELL AND SEND YOUR WEARABLES (IN ADVANCE)” above.) Don’t have a budget for this? Hold a design contest among the art departments of local colleges, winner takes bragging rights. You may also be able to economically farm this out through services like Fiverr, Upwork or LogoTournament.com.

9. DOVETAIL WITH SIMILAR LOCAL EVENTS

Reach out to other event managers or partners to identify cross-pollination opportunities where you can promote each other’s events to your respective lists. Are there opportunities to combine forces or even join the events together in some way? Staff and volunteer time, marketing efforts and dollars go farther when combined. At the very least, this kind of coordination can keep you from accidentally competing with each other’s events.

10. NO BUDGET FOR PHOTOGRAPHY OR VIDEO?

Partner with local professional photographers or videographers to capture key moments in your event. No budget for this? Offer them a sponsorship package in exchange, where their sweat-equity in your event gains them promotional ROI. Your sponsorship plans probably include free attendance, a table or place to advertise, sharing their logo in numerous places throughout the event, links to their site, social media call-outs, etc.

Variation: Have a smaller event? Reach out to the local colleges and see if any students (or professors) want to capture the event in exchange for portfolio work. Treat it as a professional job, of course, by walking the venue and developing a shot list with them prior to the event.

Reminder: Write up a contract detailing the exchange so everyone is on the same page and no misunderstandings bubble up after the event. Expectations for all deliverables should be spelled out and agreed upon well in advance. Be sure to document licensing, ownership and usage rights, media formats and the process for handing over digital assets.

event photography videography

11. GET ORGANIZED ABOUT CORPORATE SPONSORSHIPS

Drumming up interest in sponsoring an event requires organization and persistence. Potential sponsors usually want to know they will receive some sort of return on their investment. Sponsor packages need to be thoughtful and valuable beyond the simple feel-good offered by underwriting your event.

Warning: Part-time attention on building a sponsor base most often leads to lack-luster results. Start outreach early and research other sponsorship packages to get ideas for bringing value to your sponsor offerings.

12. PARTNER WITH LOCAL BUSINESSES

Approach local businesses and offer to advertise discounts and coupons for their shops in your event guide. If reciprocity seems to fit, maybe they can prominently display an event flyer or share the event on social media in exchange. Call attention to the promotions during the event. You may even agree to target your after-hours networking opportunities at these local venues.

13. ASK INDUSTRY PARTNERS TO RAISE THE BANNER

Why are you doing all this advertising on your own? Ask your industry partners to advertise the event with you. Make it easy for them by providing an attractive banner graphic for them to place on their websites. Banners sized 300 x 250 pixels seem to read well across most display platforms; start there. If you’re more technologically-savvy, you can simply send them the code for sharing the banner on their website. This allows you to later change the graphic to a save-the-date and begin promoting the next event right away, without them having to lift a finger. Of course, include a link to your event details in all you do.

topic ideas for Christian leadership conference

SOCIAL MEDIA SHARING

14. CLICK-TO-TWEET REGISTRATION CONFIRMATION PAGE

On the registration thank you page displayed once registration has been completed, offer a Click-to-Tweet link to help attendees promote their interest in the event.

Tweet: 20 Best Event Marketing Ideas https://levaire.com/20-best-event-marketing-ideas/ for supercharging your next church event #churchmarketing

Better, bribe them with a reduced registration fee. Give them a “Sign me up and yes, I’ll promote your event in 3 ways!” option for a $5 discount. Obviously, this is done on the honor system. You might also offer sponsor coupons for promotional activity, e.g. $5 off coffee coupon for tagging your organization as they promote your event on their social media channel.

15. OFFER SHAREABLE CONTENT

Offer your sign-ups, sponsors and speakers promotional graphics, email and tweet templates. This helps them share your event and has the added bonus of giving them content for their own sites and social media channels.

shareable media for events

16. REGISTRATION AUTO-RESPONSE EMAIL

In your registration confirmation email, compel your new sign-ups to connect with you on your social media channels. Remind them to use the event hashtag as they share their excitement about attending the event.

17. THANK THEM

Whether it’s from the goodness of your heart or you’ve baked it into your sponsor package, be sure to thank your speakers, sponsors, partners and attendees on social media.

BEFORE THE DUST HAS SETTLED

18. USE YOUR POST-EVENT SURVEY TO PROMOTE THE NEXT EVENT

If possible, announce the next save-the-date in your event materials and the survey you send immediately following the event. (You are sending a post-event survey, right? Use SurveyMonkey.)

Tip: This survey should be sent within hours of event close; not weeks later.

 

Did we miss something? I’m sure we did! This was by no means a comprehensive list. Feel free to share your ideas in the comments below. What event marketing ideas have you seen work? What ideas totally bombed? Your thoughts can help others succeed in expanding the Kingdom, so please share!

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REFERENCES

Crestodina, Andy. How to Market an Event: 50 Event Marketing Tips. Orbit Media Studios. Retrieved from https://www.orbitmedia.com/blog/how-to-market-an-event/.

Will. Event Promotion 101: 15 Creative Ways to Market Your Event. One Spot Social. Retrieved from https://onspotsocial.com/event-promotion-101-15-creative-ways-to-market-your-event/.

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event promotion

10 Vital Topics for Christian Leadership Training

As an event organizer, what’s more rewarding than hearing, “Gee, I got so much out of that!” Not that you’re angling for compliments, but it’s good to know that after all that hard work, your Christian leadership training sessions empowered and ministered to the group.

For good coverage, plan teachings that cover both newly-emerging topics like “Harnessing Social Media for Ministry” to more tried and true ones like “Guiding a Fallen Leader Through the Restoration Process.” If you’re not sure which ones to choose, peruse these 10 relevant subjects and go from there!

  1. Decision-making and the Christian Leader: Demonstrating grace is part of the Christian faith but what happens when that impedes important decisions.
  2. Introverted and Extroverted Leadership: Every leader is different! Do you know which category you fall into?
  3. Listening Like Christ: Leaders need to fine-tune their active listening skills in order to prescribe a solution accurately.
  4. Servant Leaders: Teach your team how to serve and love one another like past servant leaders.
  5. When Tragedy Strikes a Congregation: From natural disasters to family tragedies, they do occur. Does your staff now how to minister to the congregation during times of grief.
  6. Communicating Effectively with Your Ministry Team: You like to email but he prefers Skype. How should leaders communicate?
  7. Starting a New Ministry (or Reviving an Old One): How do you start a church in the current culture? Can you revive a dying ministry?
  8. Establishing a Church Web Presence: Everyone is one the web but should they be? Find out the best way to establish a web presence for your ministry.
  9. Recruiting, Training and Managing Volunteers: Learn how to attract and grow those crucial volunteers
  10. Witnessing in the 21st Century: Leaders may need a brush up sharing their faith. Present new ideas for witnessing to others.

If you’re thinking of providing your ministry team or church staff with a training series, let us help you! Our winning coaching staff can bring fresh perspectives and ideas that will excite your group. Give us a shout!  We can start planning today!

ideas for christian leadership summitP.S. Now you can get 10 additional topics for your church leadership conference. There are all sorts of leadership conferences around the world, and this trend is not likely to let up anytime soon. As leaders yearn to improve their leadership capabilities, they often find themselves attending way too many seminars, retreats, workshops or team-building sessions that promise to deliver on a particular topic. While attending these gatherings may be highly recommended, ministry leaders must be careful in their selection to avoid wasting time attending training that does not suit them or redundant training disguised as different topics. Otherwise, the ministry’s operational budget will suffer amidst minimal or no returns.

Download our free Christian leadership training ideas guide, where we expand on the ideas listed above and give you another ten conference topic ideas suitable for your next conference.

topic ideas for Christian leadership conference

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event success

How to Raise Attendance at Your Leadership Summit

By hosting a leadership summit, you’ll provide your team members and employees with the opportunity to sharpen their leadership skills. However, these gatherings only benefit the people who choose to attend them. So how can you encourage attendance to your summit and thus improve your group’s leadership abilities?

First remember it’s a summit! With this type of event, you must bring in some fresh faces. Summits typically suggest a gathering of leaders who hash out common business issues and present solutions. You must have an exciting keynote speaker or speakers.

Post about it. If a packed house is the goal, you’ll have to talk it up. It does little good to have a summit if you’re the only one there. Beginning six weeks to one month before the summit, post topical teasers. For example, “How many times have you wondered how you could improve your workflow?” Follow the question with a blurb about how your summit will tackle these questions.

Send out a press release. You’ve got top speakers traveling in from around the country–everyone should know about it! Ask the event manager to create a press release that includes points about the speaker’s accomplishments, the full name of the event, date, time and admission details.

Target your LinkedIn connections. Besides those in your immediate group, do invite connections from your LinkedIn page. You can message fifty people at a time! That’s a great way to get the word out.

Tweet about it! Of course, you don’t want to over do it but you need to share the excitement about your summit. Share backstage and prep photos and possible highlights from scheduled speeches. Do use a hashtag with your event’s name behind it.

Give something away. A good giveaway or door prizes often attract people who might drag their feet about attending. These giveaways are a fun way to build attendance.

topic ideas for Christian leadership conference

Planning a leadership summit can tax your time and energy. Why not call in the professionals? Contact us today for more information.

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