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Conference Sponsorship Package Examples

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Unfortunately, a common weakness in many events is the underwriting. Seeking sponsorships for events is often placed upon the shoulders of some over-worked staffer (or executive director) who already has a full-time job. As such, seeking event sponsorships often gets placed on the back-burner.

Want a successful event? Treat it seriously. Ensure your event manager seeks funding to help offset the costs. If you expect the whole event to be covered by registrations, you’re leaving money on the table.

Aggressively seeking sponsorships and exhibitors will go a long way toward making your event profitable. Just be sure your sponsors and exhibitors know exactly what they’re getting and deliver exactly that—at a minimum!

Use the conference sponsorship template below for ideas to help you design sponsorship packages for your next event.

Conference Sponsorship Package Examples

Special Event Sponsor $25,000 (qty 1)

  • Sponsor of the highest-profile project in the exhibit hall
  • Opportunity to introduce the project from the conference podium
  • 12 complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall or near special project
  • Full-page back cover, 4-color ad in conference program
  • Full-page, 4-color ad in anniversary banquet and awards ceremony program
  • Logo on conference giveaway
  • Promoted on conference mobile application
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Platinum Sponsor $20,000 (qty 2)

  • Podium recognition at 20th anniversary banquet and awards ceremony
  • 12 complimentary conference registrations
  • One double exhibit booth (10’ x 20’) with prime location in exhibit hall
  • VIP seating at front of conference hall
  • Full-page back cover of 20th anniversary banquet and awards ceremony program
  • Full-page, 4-color ad in conference program
  • Company/organization branding on all event lanyards
  • Logo gets top billing on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Media Sponsor $15,000 (qty 1)

  • Recognition as media sponsor for event
  • Branding and sponsorship recognition on all post-event video productions
  • Branding on event backdrop for press conferences and speaker interviews
  • 10 complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall
  • Full-page, 4-color ad in conference program
  • Full-page, 4-color ad in anniversary banquet and awards ceremony program
  • Logo on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Gold Sponsor $15,000 (qty 4)

  • Podium recognition at 20th Anniversary banquet and awards ceremony
  • Podium recognition during conference proceedings
  • Podium speaker introduction as sponsor of ONE of the following speakers: Monday opening keynote, Tuesday luncheon keynote, Wednesday luncheon keynote
  • 10 complimentary conference registrations
  • One double exhibit booth (10’ x 20’) in the exhibit hall
  • VIP seating at front of conference hall
  • Full-page, 4-color ad in 20th anniversary banquet and awards ceremony program
  • Full-page, 4-color ad in conference program
  • Log on conference giveaway
  • Company profile, logo, and contact information in conference program
  • Logo on conference signage, event promotions, event wear and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Silver Sponsor $10,000 (qty 6)

  • Podium recognition as sponsor of ONE of the following event meals: Monday breakfast, Monday luncheon, Tuesday breakfast, Tuesday luncheon, Wednesday breakfast, Wednesday luncheon
  • Six complimentary conference registrations
  • One single exhibit booth (10’ x 10’) in exhibit hall
  • VIP seating near mainstage
  • ¾-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from conference main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Hot Spot Sponsor $10,000 (qty 1)

  • Podium recognition as wi-fi hot spot sponsor
  • Conference wi-fi hot spot named after company/organization
  • Six complimentary conference registrations
  • VIP seating near mainstage
  • Recognition (with logo) in rotating signage from conference main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Pre-Event Kickoff Dinner Sponsor $7,500 (qty 1)

  • Dinner with keynotes prior to the first day of the event
  • Six complimentary conference registrations
  • One single booth (10’ x 10’) in exhibit hall
  • ½-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Bronze Sponsor $5,000 (qty 8-10)

  • Four complimentary conference registrations
  • One single booth (10’ x 10’) in exhibit hall
  • ½-page, 4-color ad in conference program
  • Recognition (with logo) in rotating signage from main stage
  • 50-word profile of company/organization in conference program
  • Logo on conference signage, event promotions, and event website
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Exhibitor Plus $2,500 (shares exhibit hall capacity with Exhibitor level)

  • Listing as co-sponsor of exhibit hall
  • Two complimentary conference registration passes
  • One single booth (10’ x 10’) in the exhibit hall
  • ¼-page, 4-color ad in conference program
  • Logo on conference signage, event promotions, and event website
  • Organization name, website, and contact info in conference brochure
  • Attendee email list
  • Option to participate in ongoing event-day promotions
  • Organization profile included in pre-event social media promotions

Exhibitor $950 (shares exhibit hall capacity with Exhibitor Plus level)

  • One single booth (10’ x 10’) in the exhibit hall
  • One complimentary registration to conference
  • Logo on conference signage and event website
  • Attendee email list
  • Organization listed in conference program and event website

Patron $500 (unlimited)

  • Logo on conference signage and event website
  • Organization listed in conference program and event website

A note about kick-off dinners, evening awards banquets, off-hour city tours, and other events-within-events: the cost impact and resulting registration fee should be calculated separately. You will want to track the total operating budget for these mini-events and the total number of paying attendees to determine if the function helps or hinders the success of your event.

topic ideas for Christian leadership conference

3 Ways We Are Improving Web Hosting

On the morning of Wednesday, May 30, we received an email from one of our long-time customers stating her site was down.

After confirming that, yes, it was down for us too (sometimes people just get locked out due to misbehaving browsers or too many failed login attempts), we tested a couple other sites. Two out of three sites we tested showed an “internal server error 500” which is tech jargon for “we don’t know what’s wrong but something is really wrong.”

We immediately called the datacenter where it was revealed a virtual memory shortage had taken down a majority of our customers’ websites. We believe the issue was corrected within 15-30 minutes for most customers.

While we’ve been hosting websites a long time, we’ve never run across this one.

The immediate fix was to simply raise the virtual memory allocations over the default 1GB for the affected sites whereby they were able to load.

Still, how to keep this from happening in the future? More on what the long-term fixes look like in a moment.

First, a brief-yet-morbid snapshot of three other oh-man moments we’ve seen in past years:

  1. We once had a server administrator attempt to adjust user permissions on a single website, however he accidently blew out user permissions across an entire server. All sites went down. I can still remember the last keystroke before the moment of silence punctuated with a quiet, “Oh no.” Permissions had to be reconstructed by hand, taking the entire night and halfway into the next day to restore. To make timing worse, the client who had the unfortunate honor of being “patient zero” had a paid ad campaign funneling traffic to their extinct site, making the temperature in the server room a few degrees hotter. No pressure.
  2. Our datacenter once had an internal router go down within their network. Fortunately, they had a backup router waiting in the wings for just such a moment. Unfortunately, the routing table on the replacement router was out-of-date, which wreaked havoc on that segment of the network. Fortunately, the issue was corrected within a few hours and procedures have been put into place to ensure routing tables are kept current.
  3. A client called once about slow web performance. When we tested our sites, we found indeed, sites were slow to respond; really slow. Turns out one of the datacenter’s major telco carriers was under a massive DDoS attack (I believe it was AT&T under fire at the time.) The only reason sites were able to load at all was because the datacenter also had two other fiber optic connections to two other carriers leading into their facility. (More carriers have been added since.)

This is all to say we know the unforeseen happens. It’s kind of an occupational hazard in the web hosting industry.

Now, about those long-term fixes..

Fix #1: Site Monitoring

It’s never a good feeling to find out a client’s site is down, but it’s even worse when the client is the first to notice. In fact, it’s an awful feeling.

Servers can send out email notifications to raise the alarm when services stop working, however there are no server-side monitors to report whether webpages are actually being served.

Seems like a big gap, right? It is.

logo site uptime

To counter this, we are partnering with site monitoring company, SiteUptime, to monitor all Platinum (now marketed as Revelation) web hosting plans. Customers on smaller hosting accounts benefit by proxy since server-wide problems experienced by their larger neighbors will alert us on their behalf.

Of course, a problem experienced by one site doesn’t mean a problem will be experienced by all sites, but this goes a long way toward ensuring a fire in town is noticed quickly.

Smaller accounts have the option of having site monitoring added for an extra $2.00/month.

Fix #2: Offsite Backups

As our web hosting customer, you’ve always had a pretty robust backup routine supporting you, whether you knew it or not. We have nightly, weekly and monthly backup routines for every web hosting account we carry. The next level in maintaining your data integrity is to ensure a higher degree of safety for those backups.

95% of the time, your current backups are enough, but if the whole server died in some dramatic, fiery way, you (and we) would be sorely out of luck. Such destruction is rare, but the potential exists.

By next week, we will have an additional layer of redundancy in place. That extra protection is called Guardian Backup & Recovery. Essentially, additional snapshots of the server are made and securely stored at a completely different datacenter facility.

We figure this should close the risk gap another 4%, leaving the last 1% up to catastrophic acts of God and nuclear strikes. If these events happen, we have other things to worry about besides our websites.

Fix #3: Server Upgrade

This is probably the most attractive, most meaningful adjustment we’re making. While the server affected by this outage was only four years old, that’s something like 28 years old in tech years.

Sparing you the techno-babble specifics, suffice it to say we’re moving to solid-state drives (really fast) and quadrupling the memory (really, really fast) while upgrading the entire server to something more current and cutting-edge.

With this server upgrade, we should also be able to safely double the virtual memory limits for all sites.

Sorry

So, this has been a long way of saying, “Sorry about that.” Again, it never feels good to get those “site down” calls and I hope you can accept my personal apology.

It is my hope and plan that this extra investment in infrastructure will ensure solid, steady performance for your digital marketing storefront for many years moving forward.

P.S. There will be no increase in your regular hosting bill as a result of these advancements—in case you were wondering. (We’ll just need to adopt a few additional hosting customers, that’s all.)

Please contact us if you have any questions.

matt signature

35 Names for God

I developed this short list of biblical names for God for our youth ministry at church. The idea was to first lead our Sunday school students through God’s identity and then eventually lead them into God’s identity for them.

Of course, there are two potential sources for our gleaning our identity in this life. We can believe what the world says about us, or we can believe what God says about us; these are two wildly different things.

Since we were made in His image, there is great merit in growing in understanding our Holy Father.

I hope you can use this free PDF handout for your church’s next Sunday school!

matt signature

Names for God

  1. Spirit
  2. Jehovah Bashayim, God in Heaven (Deuteronomy 4:39)
  3. YHWH
  4. Yahweh Shalom, The Lord Our Peace (Judges 6:23,24)
  5. Fortress
  6. Immanuel, God with Us (Isaiah 7:14)
  7. Alpha & Omega
  8. El-Shaddai, Our All-Sufficient/Almighty God (Genesis 17:1)
  9. Jehovah El-Kanna
  10. Exodus 34:14 (The Jealous God)
  11. El-Olam, The Everlasting God (Genesis 23:33)
  12. Jehovah El-Emunah, The Faithful God (Deuteronomy 7:9)
  13. Adonai, Our Sovereign Lord (Isaiah 6:1)
  14. Elohim Yisraeli, The God of Israel (Leviticus 18:2)
  15. Sabaoth, The Lord of Hosts (1 Samuel 1:3)
  16. Abba, Father (Matthew 6:9)
  17. Jehovah Rohi, The Lord Our Shepherd (Psalm 23:1)
  18. Jehovah Shaphat, The Lord Is Our Judge (Isaiah 33:22)
  19. Jehovah Elohim, The Lord God (Genesis 2:4)
  20. Jehovah Yeshu’athai, God of Salvation (Psalm 18:2)
  21. Love
  22. Jehovah Roi, The God Who Sees (Genesis 16:13)
  23. Jehovah Elohim, The Lord God (Genesis 2:4)
  24. Creator
  25. Jehovah Ma’ozi, The Lord Our Strength (Exodus 15:2)
  26. Elohim, The Eternal God (Genesis 1:1)
  27. Present
  28. Majesty
  29. Jehovah El-Chai, The Living God (Psalm 42:2)
  30. Holy
  31. Yahweh Rapha, The Lord Our Healer (Exodus 15:26)
  32. Jehovah El-Rachum, The Merciful God (Deuteronomy 4:31)
  33. Jehovah El-Hanun, The Gracious God (Exodus 34:6)
  34. Jehovah Selai, The Lord My Rock (2 Samuel 22:2)
  35. Redeemer

Download this free “Names of God” PDF for your next Sunday school


Digital Evangelism: Tips for Extending Your Church’s Digital Outreach

If you’re a church pastor, chances are you use a computer on a daily basis. There’s also a 39% chance you access the Internet with that computer. (After all, how else would you be reading this?)

But you’re not the only one that needs a digital presence; your church needs a solid digital presence in this modern world too. Your church needs to do more than reach people by announcing church events, listing prayer requests and providing an online worship experience.

These days you must also consider appealing to the younger generation within your congregation. But you need to balance any shifts in culture against the older generation who may be comfortable with the way things are.

And then there’s the youth ministry.

Juggling all this sounds simple, right?

Well, maybe not.

It’s not as easy as opening a bunch of social media accounts. Fruit from this effort takes both prayer and meticulous planning; kinda like your last road trip!

The strategies you use in your digital outreach program are as important as plugging in proper coordinates before you begin any road trip. It may feel daunting at first (and maybe a little technical too) but I assure you; it’s much easier than it looks. Mostly.

Am I prophesin’ or prophe-lyin’? You be the judge. A few tips to get you on your way:

Decide What You Want Out of Your Digital Evangelism

Everything has a purpose (in theory). A church that decides to dive into the Internet and establish a digital presence is trying to solve a problem. Are you trying to broaden communication with your existing congregation? Are you trying to extend your church’s reach to the wider community, e.g. millennials?

A well-defined purpose will help anchor you when you run into hurdles later on, reminding you about why you started. It also helps to actually write those goals down. Your digital strategy bears as much importance as other kinds of business at your church and writing your purpose down helps to cement the commitment you are making.

In other words, before you engage in any church web design, stand up a single social media channel or contact a Christian web hosting service, make sure you have a solid reason to start.

Remember, not every church requires a digital presence. If your church is a small church in a small community, it might not be a priority to have strong digital presence just yet. Maybe using a Facebook Page would be enough?

On the other hand, a larger church (or one that is rapidly growing) will benefit immensely from having an online presence. For the moment, let’s assume this means you..

Pick Your Web Channels Carefully

There’s a lot more to your church’s Internet marketing than just setting up a Facebook channel and letting the office manager give it a go. You need to have a clear idea what kind of audience you’re dealing with and what kind of engagement they would prefer from their church.

For most of us, social media has become a major part of our lives (a blessing and a curse!) So, at first blush, it might seem like a good idea to have an account for your church on all the major social media platforms. (Yes, even Instagram.)

However, this can be counter-productive in the long run. For starters, you might not have the bandwidth or manpower to manage all of those accounts effectively.

Second, your congregation might not even want to engage with their church on social media. They might simply prefer regular emails through the church email service, or even a blog they can read from time to time.

Survey Your Flock

There’s no magic bullet here; you’ll have to conduct a survey of your congregation to figure out what usage demographic makes up the majority. Are they a Facebook crowd or a Pinterest crowd? Are they willing to share their email addresses with their church? What age demographic are you targeting? If you’re targeting millennials in the wider community, you’ll need to understand what kind of digital outreach they engage with most.

Your Spiritual Cornerstone is Jesus. Your Digital Cornerstone is Your Website.

When laying your digital evangelism foundation, the best place to start is a simple website. Unlike using a Facebook Page or some other social media channel, this is actually Internet real estate you control. The best church websites are not an intrusion but an extension of what’s already on the ground.

From your church website, you can post sermon transcripts, a church calendar and run a regular blog where you post spiritually-edifying Christian material. For the camera-brave, you may also test the YouTube waters by posting videos of your sermons and impromptu lessons on hot topics in today’s culture.

If the response is good, you can advance your marketing blitz from there and create accounts on social media channels relevant to your audience (and—now that you’ve surveyed them—you know what those channels will be.)

Have Growth Goals

How do you know if your church’s digital outreach efforts are successful? Is the number of visitors to your website growing? Are you gaining followers and seeing more engagement on your social media accounts? You need to set clear goals to know where your strategy is working and where it needs improvement.

Don’t worry about getting great results at first. There’s no need to set lofty goals in the beginning. If you’re new to cyberspace, I recommend you just start small by looking at the engagement you get on social media and the visits you get to your website, and then set greater goals as you develop your voice and content.

Oh.. about that content..

Content Jesus is King

It doesn’t matter whether you are a church or a corporation, content is still king (lowercase “k”). This is as true for a church’s digital evangelism as it is for anyone else.

As you begin developing and posting your content, you’ll notice some content will do far better than other content. You’ll see some social media posts get more engagement; more likes, comments, and attention. Maybe you’ll notice you have certain blog articles accounting for a majority of your traffic.

This is the content you should study closely. You may want to regularly rinse and repeat this type of content to strike a chord with your audience.

Remember, different people are looking for different things in their church, especially when they’re considering the prospect of joining a new church.

Promoting Your Content

When it comes to SEO for churches, it helps to categorize your content. (SEO stands for search engine optimization, which is a practice of positioning content to show up in search results.)

Categorizing your content will give you a better idea about your audience’s interests: church matters, Scripture teaching, youth ministry, general announcements, spiritual advice, etc. Clear categories will give you insight into what is working and what isn’t.

Tip: Once you’ve developed a reliable cheat sheet of content topics, you’ll find it much easier to generate well-performing content on a regular basis.

Deliberately Delegate Digital Evangelism Duties

While it may be tempting to give away the keys to the Kingdom and have everyone on your staff submit articles, you may want to reconsider. What you’ll likely end up with is a mess: Lots of different writing styles, conflicting answers to audience questions, and a badly coordinated digital marketing campaign.

Recommendation: Have a single point person (or a small team of people) managing your digital outreach. Meet with them and tell them and document your expectations (remember those goals you settled at the beginning of this article?)

Since you have your digital outreach strategy documented already (ehem), provide it to your team for their feedback.

With planning and prayer, your entire online presence will be consistent and your work in advancing the Gospel beyond the digital divide will bear Kingdom fruit.

Go forth and conquer.

In support of your efforts,

matt signature

Matthew

22 Ways to Make Your Annual Report Remarkable

Ah, annual reports.

Awful things.

Full of stale, self-aggrandizing copy, dry pie charts, confusing bar graphs and committee-selected stock photos. This is 4-color, full-page bleed shredder-fodder at its finest.

Your annual report probably even has an opening letter from your Supreme Poobah, doesn’t it? And there they are, smiling away with that plastic, you-can-take-the-picture-anytime-now grin, their stiff image stuffed onto an entire page no one is ever going to read. Maybe even a chicken-scratch signature added for flair.

In fact—due to all the sub-par letters-from-the-chief we’ve seen over the years—you and I have actually been conditioned to skip that page entirely.

Tsk.

Oh, wait. Did I just describe your last year’s annual report?

I’m not asking you to feel condemned. I want you convicted. I’m trying to convert you.

What’s your plan to get people to actually read this typo-riddled train-wreck?

That is your intention, isn’t it? It should be.

Or are you just checking a box to please your board and trying to spend down this year’s print budget? (Now that’s stewardship. I see why they’re paying you the big bucks.)

What do you plan on doing about this year’s annual report, Sparky? I want you to consider turning over a new leaf. Or maybe not even printing any leaves at all. (Going completely digital is an option, you know.)

Here’s a not-so-novel concept: Your annual report is not a report; it’s a marketing piece.

I think it’s the word “report” that trips us up. When we hear the word “report”, we often think of things like driver’s license applications, tax forms and rows of numbers on spreadsheets with one-meeting lifespans.

If your annual report is a little slice of annual drudgery to produce, it’s time for a revolution.

In fact, your annual report can actually be leveraged as a springboard for your entire year’s marketing and outreach efforts. Sit with that for a moment.

The Annual Report 2-Step: Produce. Promote.

In this article, I’ve listed several ideas for improving your typical-fare annual report. My goal is to get you thinking out of the box.

Beyond that, you’ll find several fun ways you might deliver key information from your annual report to your anxiously awaiting audience.

Remember: You don’t have to stuff the whole report down their throats; just the important, most striking reveals.

Note: For these annual report ideas, I am targeting an industry we serve: homeless and humanitarian aid organizations. Obviously, if you are working in a different space, brainstorm on ways to adopt these ideas to your own niche.

Ways to Improve Your Annual Report

If you must print (and some do, appeasing federal, state or board requirements), here are 10 ideas for getting creative with your annual report format, design and content.

  1. Produce the annual report as a newspaper. One of the smaller “articles” will be titled “Newspaper is Not a Blanket”.
  2. Produce the annual report as a fold-out state map. Begin with a template provided by your state’s Department of Transportation.
  3. Use the familiar. If the conventional booklet format is used, design one of the pages after the PIT count sheets provided by HUD (https://www.hudexchange.info/resources/documents/Model-Service-Based-Count-PIT-Survey.pdf). As a subtle nod, this will be recognized by industry professionals but will pass unnoticed by most in the public square.
  4. Show maps of declining/inclining numbers across the state or country. Compare against 10-year averages.
  5. Illustrate the numbers. For key statistics, give real-world examples to give concepts of population sizes and impact as illustrative equivalents.
  6. Use comparisons. While providing state-based statistics, contrast against national numbers for larger context.
  7. Provide testimonials, case studies and success stories. Point to your website for additional stories.
  8. Interview your partners. Conduct an interview and highlight best practices from service partners. Ask them to speak to the impact those efforts have made in their communities.
  9. Include ways for the public to get involved at the local level (CTA). Ideas for getting more involved may include recurring volunteer opportunities like serving meals, fundraising, event support, board participation, lending creative services (photo, video, design, web), setting up recurring donations, etc.
  10. Ask for commitment. Perforated tear-out sheet containing homeless veterans pledge card or some other “get involved” or “get connected” message, form or survey. (If the newspaper format was used, this could simply be an insert.)

Ways to Promote Your Annual Report

As you may have guessed (or experienced), though you have produced this glowing gem of a report, there is still work to do. This is where you can allow all the work that went into your annual report to inform your ongoing marketing. If you did your homework in producing a thoughtful report, you should now be well-positioned to broadcast those golden nuggets of wisdom uncovered by your research. Here are some promotional ideas to consider:

  1. Public Service Announcements. Launch a PSA campaign, sharing vital stats with illustrative equivalents.
  2. Signs, signs, everywhere there’s signs. Use paid graffiti, stencil or reverse graffiti, or stickers to raise awareness around key stats. (Secure permission from local authorities.) Deliver on the sides of buildings or across high-traffic sidewalks. Develop and deliver yard signs. Ask local shops and restaurants with foot-traffic to display sandwich boards. Buy billboards. Scale to budget.
  3. Blogger/influencer outreach. Offer influencers advance copies of the annual report so they can scoop to their audiences on the day the report is released. Engage whatever positive or negative commentary comes your way.
  4. Make it into a video. Create a short video telling select pieces of the annual report story. Promote the video across the website and social media channels. Link back to your website.
  5. Use maps. Is there a way to illustrate the impact on a map? Would it make sense in a GIS application?
  6. Undercover marketing. Pay actors to approach people, strike up conversation and eventually deliver key stats and invitations to get involved. Caution: When revealed, this one could be seen as deceptive. It may be better to conduct a…
  7. Street survey. Less “undercover” than undercover marketing, street-level, face-to-face surveys across the state could be conducted to poll minds and hearts toward the homeless issue while educating participants at the same time.
  8. Road rally. Construct a road rally treasure hunt where participants are led across participating cities with clues that educate on key homeless issues as they go. The finish line ends with a meal in a soup kitchen and a brief interview to collect experiences and revelations.
  9. Youth poster contest. Conduct a poster or infographic contest across high schools and/or colleges zeroing in on key report takeaways. Posters are reproduced and posted across cities to raise awareness. Winning designs earn students a monetary award and bragging rights.
  10. Gamify the experience of becoming homeless. Players select their characters who are becoming homeless (financial instability, drugs, mental health, domestic violence, etc.) The game moves players through several scenarios in choose-your-path manner, forcing decisions on what to do, where to go, how to take care of children (or losing children into the system), how to find meals, lack of safety on the streets, bureaucracy, etc. Players are exposed to real-life accounts, testimonies and/or key statistics along the way. At the end of the game, players are presented with a brief message/video along the lines of “Homelessness is not a game. Get involved.” and ideas for getting involved locally.
  11. Shareable graphics. Develop and employ simple, shareable social media graphics and infographics containing key stats and a link back to your website. Use #(your state), #(your city), #(state-cause), #(country-cause), #homeless and other popular, relevant hashtags across social media channels.
  12. Make it easy for the media. Establish a media kit for housing the report, shareable graphics, quotes, links to new releases and all other pertinent marketing assets. Send to media outlets.

Conclusion

Well there you have it: 22 ways to revive your annual report experience, with a dash of guerilla marketing to taste. I encourage you to press in on your next annual report. Why settle for the standard, blasé, check-the-box annual report when you can enjoy the whole process from start to finish and come away with a much better product and a much bigger impact.

In support of your efforts,

matt signature


References

Marrs, Megan. December 18, 2017. 20+ Jaw-Dropping Guerilla Marketing Examples. WordStream. Retrieved from https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples .

McCauley, Jim. January 30, 2018. 10 beautiful paper portfolios to inspire you. Creative Bloq. Retrieved from https://www.creativebloq.com/portfolios/paper-portfolios-5132559 .

Am I My Brother’s Keeper? (Abortion)

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As we approach this subject on abortion, I want to say there is hatred on both side of this issue. Some groups have the view that it is the woman’s right to choose and no one should interfere with that choice. Another group says that abortion is murder, and they have no tolerance for an opposing argument. Both of these camps, when let out of their cages, go at each other like two pit bulls in a fighting arena. Is there a middle ground? Or will there always be no agreement on this issue? As Christians and light to the world, where are we to stand on this issue?

I personally have strong beliefs on this issue, but my beliefs are nothing if not centered in the word of GOD. So let me start with you.

How in the world did you get here?

To begin with, your mother and father got together in a sexual union, and sperm and an egg got together in your mother’s body, and life began. From this beginning, 9 months of development had to pass before you became the person you are; that is, before you were born into the world. At which point were you a human being? Dr. John Rice says at the point of conception your sex was determined, the color of your eyes and hair, the way you look, your special talents, all that is you today. The only difference is that you had to develop in your mother’s womb. Now this is the natural process for you and me to become an infant child. As Sen. Paul Ryan said in the Vice Presidential debate,

“If you have any children today you probably have pictures of the baby before it was born, maybe of him or her sucking his thumb or making a fist. Sometimes the nurse would have a hard time getting us their ultrasound picture because they were moving around too much. Just as we were alive in our mothers’ body so was our boy or girl.”

So I ask you, what keeps a baby from being a baby? What would keep us from becoming a baby? Something unnatural must take place to stop the growth of this child, and that something unnatural in an abortion is when the baby is killed. This is the interruption, the stopping of the heart, the seizing of the developing brain waves occurring through a traumatic end. There can be no denying that if the fetus is left alone it will become a child. This is the only way that any of us have been brought into this world. You and I are proof of the miracles of God. He has given men and women the power to procreate, and we are here today because we we’re not a mistake, and that’s because God doesn’t make mistakes.

Now that I have shared these truths with you, I will say to you I am pro-choice.

Shocked?

However, I must say it very differently than the pro-choice of modern politics. My pro-choice is that everyone has a choice to wait until marriage before engaging in a sexual union with another of the opposite sex. You and I have a choice since you can wait until you’re in love with the one person you want to spend the rest of your life with, or have sex now. If you choose to fornicate, and break God’s command, then natural consequences come to that choice. You can get a venereal disease, you can get pregnant, and you can have your heart broken. If you get pregnant, you have already made a choice to break God’s command; so you have made your choice. I don’t believe that you should have another choice to kill the baby.

You have already made a choice.

This is pro-choice, the real choice, but now men and women want to erase their choice by eliminating a child because they choose to have sex outside of God’s place of commitment in marriage. The world (Satan) is teaching us that we all should have freedom to have sex with anyone, and have no responsibility to those we have sex with. But the act in God’s eyes is the act of commitment, and to faithfulness to the one who you have had sexual union with. Having sex outside marriage–and then killing the child–will never be right because two wrongs don’t make a right, and they never will.

Since we have established it is a child in the mother (like we were), and that the developing child will–if it is left alone–become a child. Then, that choice is something you have to make before engaging in sex. Once you have gotten someone pregnant, or have become pregnant, accept the responsibility of your choice. Remember you “had” a choice. Since this child is alive just as we are, then it follows that Christians must choose life and defend the rights of the innocent, the weak (the ones who can’t protect themselves); the unborn! What excuse can you give on Judgment Day for turning away from the little ones? Jesus said if you lead one of these little ones astray it would be better that a millstone be tied around your neck and be cast into the sea. These laws that condone abortion clinics are not only leading them astray, but killing them! Are you your brother’s keeper? The blood of the innocent cries out to God as it did against Abel.

On to answering the arguments for abortion, and closing the mouth of the lion:

Argument #1: The fetus is not a human life, therefore it may be killed.

The words fetus and embryo are Greek and Latin words that simply mean “young one.” When scientists speak of a human embryo or fetus, they are not putting it in the category of another species, but are simply using terminology for a stage of development (like the words infant, child, adolescent, or adult). A fetus is a very young person developing in the womb. In pregnancy books it is natural and correct to speak of the fetus as my baby or your child.

As we have stated earlier, from conception the child has its own genetic code. Dr. John Rice says at the point of conception your sex was determined, the color of your eyes and hair, the way you look, your special talents, all that is you today. The only difference is that you had to develop in your mother’s womb. The child has a distinctive genetic code separate from the mother; it shows us all that the child is, and that the child is not a part of the mother’s body. The child is thus a distinct individual, living temporally within her body. Ultrasound imaging reveals this to be true. You can literally follow from your child’s fertilization to its birth in baby books. A fetus is in development until it grows into the known recognizable human form.

At three weeks, a developing baby’s heart begins beating and at six weeks a baby’s brain waves are traceable. At eight weeks the arms, hands, and feet are developed with a distinct set of finger prints being formed. The ultra sound can see a baby making a fist, sucking its thumb, watch it kick, spin and make facial expressions by he/or she’s first trimester. By any reasonable standard, a human fetus is a young human being.

Thus, to kill a baby is murder no matter how young. Have you seen the horrific photo’s of aborted babies? Severed hands feet and heads wrapped up in bags and discarded as trash. This should never be hidden from those who support and vote for those who say this evil is a choice. Each person should get an education on the reality of what happens at an abortion clinic by visiting them, getting to know the procedures by watching the process. Reality will awaken the hardest advocate of abortion to the truth. I will explain three procedures in the next e-mail. Unborn children are precious human beings and must be protected, not sides of beef or drum sticks.

Argument #2: The fetus is not fully human because it is dependent on another to live.

The simple truth is that a baby that has been born cannot live without the care and sustenance from an outside source as well. The baby is dependent on others just as the unborn is on its mother. Is a kangaroo not a kangaroo because it lives in its mothers pouch? Of course not, as with human beings the location and situation does not make him or her less human. If dependency makes a person less human, then on these grounds we should have the right to kill infants outside of the womb. We should kill people on dialysis, war veterans with missing arms, people with pacemakers, the diabetics, and people in comas, handicapped people and the elderly. These people are all dependent on something outside of themselves to keep them alive.

Suppose there are two women several months into their pregnancies. One child is born premature and the other remains in the womb, the premature baby girl is utterly dependent upon medical intervention to survive, and the other is dependent upon the mother’s body to survive. How would the hospital staff react if the mother entered the baby ward with a knife to kill the premature baby girl? Is it a right to kill the baby girl? If it is not the right to kill the premature girl, then why is it right to kill the child in the womb? Both are dependent, both are children, both must have legal protection!

Argument #3: A woman has the right to do with her body as she desires.

We affirm that a women has authority over her own body. She should have the choice of who her husband will be, where she goes to college, where she will live, what kind of car she drives, what she eats for breakfast, if she wears makeup or takes a shower (we would frown at missing too many showers though). As stated earlier, a women has a choice to lay down with a man or not, but after she has, there is no right to take back what she/ they did. It is not okay to murder the innocent child. There are limits to what we can do with our bodies; including causing harm to another human being. Abortion involves the death of an innocent child. As in the US court of law, where there is due process before someone can be brought to a judgment, there is even a stricter scrutiny in the law if a person is to face capital punishment (the death penalty). Those babies have committed no crime, and are given capital punishment without a trial. For what? What evil atrocity have they committed? Let’s punish the bad people! Why do these innocent children who have done no wrong face the death penalty?

Now, to argue further that the living fetus is apart of her body, in which she can do what she wishes, I ask what part of the body is the fetus? What organ? When the child’s heart starts to beat, whose heartbeat is it? When the fetus’s brain waves can be traced, whose are they? When the body has arms and legs, whose are they? Now, both the baby and the mother have bodies; than it follows that both the fetus and the mother’s rights must be considered.

Whenever we speak of the rights of human beings, we must guard against the more powerful person taking advantage of the weaker person. It is the responsibility of the more powerful person to protect the weak. It is especially the responsibility of the mother to protect her children. Does any mother have the right to do whatever she wishes with her children? On the contrary, she has the responsibility of caring for them, or seeing that someone else cares for them. Certainly motherhood calls for sacrifice. We should expect adults to make sacrifices of their resources and freedoms when necessary to preserve the lives of children.

Argument #4: Sex and reproduction are a private matter in which we must not intrude.

Human sexuality expresses the deep intimacy that a husband and wife share. Sex has very public consequences. How we exercise our sexuality contributes to the restraint or spread of disease, the treatment of women with honor or rape, the nurture or sexual abuse of children, and the strengthening or dissolution of families that are the foundation of society. Until the sexual revolution of the 60’s adultery was considered wrong and shameful, now it is accepted as normal. This has directly effected the treatment of women and even affected marriage by creating no fault divorce laws. We have seen the moral fabric of this country slowly unwind as we have stepped away from what used to be absolutes. Society therefore should have a compelling interest to guard the dignity of marriage; women and children with respect to sex and reproduction for can see their outward effects.

People sometimes assume that the constitution guarantees the right to privacy in sexual and reproductive matters. That is not the case as you read the constitution. The fourth amendment acknowledges the right of security against “unreasonable searches and seizures without a warrant” but nothing about sexuality, children, or abortion.

Someone might sarcastically say, “I thought what I did in my bedroom was my own business.” That should be the case but, what if someone is killing a child in your bedroom? Wouldn’t that merit public intervention by the authorities? Privacy is not an absolute moral right, but killing a child is an absolute moral wrong.

Argument #5: Making abortion illegal would force women into dangerous, back-alley abortions.

The idea of the crudely done abortion resulting in a bleeding, dying mother (and dead child) has been widely used by abortion advocates. In reality, 90% of abortions were performed before they were legal were done by physicians in their offices. The idea of thousands of women dying yearly until abortion was legal is a myth that pushed society for its acceptance. In 1972, thirty–nine mothers died in the United States from abortions. The American Journal of Obstetrics and Gynecology (March 26th, 2010) admits the legalization of abortion has had no impact on the number of women dying of abortions in the U.S.

In fact, legal abortion is now the leading cause of death related to maternal deaths in the US.

Every woman who dies from a botched abortion is a tragic loss. But so is every child who dies from a successful abortion. We should not make it legal to kill babies in order to make the killing safer for the adults involved. Furthermore, abortion has medical and psychological risks; making it illegal would protect the lives and health of millions and millions of women.

Argument #6: It is better to die before birth than to live as a unwanted child.

To give a human being the power to determine the future life of another individual based on whether he or she is wanted or unwanted is most dangerous. Do we have the right to kill on the basis if we want them or not? Such a view point leads highly-cultured societies to commit genocide against the mentally and inferior races. You see that those who advocate the murder of the unwanted baby will be advocating later–as did Hitler–the murder of others that are unfit or retarded or those who are an extra burden on society. When you justify murder, there is always a next step.

Secondly, is the child never wanted by anyone? Many mothers who did not want their child prior to birth experience a change of heart after birth. There are so many parents that want to adopt a child, therefore these children are very much wanted. To say the child is not wanted now does not mean that the child will never be wanted. Did you know that Apple founder, Steve Jobs, was unwanted by his birth mother and adoptive parents?

Third, this argument has horrifying implications for the “unwanted.”  Consider these three “cases” for abortion:

  • while a woman is pregnant, she finds that the child may be deformed and deaf
  • another mom finds out her child may be a mongoloid, affected by Down’s Syndrome
  • another pregnant woman’s boy may be retarded

All of these mothers are considering abortion. Now in these cases we wait until their children are born and find that just one of the children is born with a defect; deafness. Will we kill the baby for it being born deaf? Is this not a good thing because the boy was unwanted? You say that is wrong and we shouldn’t do that! You are shocked at the thought of killing one deaf baby but are not moved when all three of these children were going to be killed by abortion.

Wake up, if it is a right to kill those who may be defective, wouldn’t it be logical to kill those who are already born who are defective, or a burden to society? Using this logic, it is the next step for a society with this worldview.

Finally, what gives us the right to decide whether it is better for a person to live or die? The 14th amendment says no one is to be deprived of life without due process of law. Where is the justification to determine the death of a person without due process? Did you consult the child? Are you the owner of that person’s life? Do you know without a doubt the future of that child? Do not many “unwanted” children overcome severe physical and mental handicaps in their life times and become useful adult citizens? Do not many people in very painful situations choose wisely to live than to kill themselves? You and I don’t know what this child’s life will be so how can we kill a child when she has not committed any crime?  In the end, what seems to be a compassionate argument for the “unwanted” child makes no sense at all. At best it is an emotional, illogical appeal; at worst it is a mask for selfishness and a murderous heart.

Conclusion

God’s word in Proverbs 8:36 says, “Those who hate me (GOD) love death.” There are many who claim they love God, yet God is the God of life. If you can vote with or condone murder at any level except for biblical life-for-life are you a Christian? You can say a lot of things but your heart is revealing the truth: you hate your unborn brother and are a murder. Revelation 21:8 says that no murderer has eternal life but will be thrown into the lake of fire. You are called to choose between blessing or cursing, life or death. I beg you to choose life.  We all will stand before our Maker and give account. Choose life.

Thank you for reading the answers to a set of hard questions. Jesus said what you have done to the least of these you have done to me: it is the will of God that man protect those who cannot defend themselves. Protect life! There is no greater issue facing the American people than abortion. This is the only issue that is truly a matter of life and death: 53,000,000 have been killed in abortions and counting!

We are able to stop this evil, so don’t vote for, nor support anyone who is for the killing of a child; no matter how young that child is.

You are your brother’s keeper!

God bless you as you defend the rights of unborn children; it is God’s will.

Scott


References

Joel R Beeke. Is abortion really so bad?

John R Rice. Sword of the Lord 1970 & SB.