Link building has always been one of the most important element in the success (or failure) of a website. When it comes to SEO (search engine optimization), it may be the biggest element of all.
Links are like ratings that point to a page in your website, signaling the search engines that your website might be highly sought after and deserve a higher placement in the search results.
With that in mind, here five tips to help you with your link building efforts:
1. Quality over quantity
As much as SEO experts want to build a lot of links for their clients’ webpages, having a high amount of back links doesn’t necessarily mean long-term success in SEO.
In the old days, quantity was king, but not anymore. Quality is now the most important factor when building links for your website.
Remember: Backlinks from shady websites or articles that are not relevant to your site will do more harm than good. Your site’s overall health and search placement will suffer.
2. Hire help
Link building (and SEO in general) can be a very arduous task. This is the reason why there’s a whole industry built around it. There are lots of SEO experts, consultants and professionals out there these days. SEO will take up a lot of your time, so it can be more efficient to leave this task to the professionals. Don’t hesitate to contact us if you need help in this department. We specialize in SEO.
3. Simplify your content
Make your articles simple, so that many people can easily understand and spread your message. It is a fact that the more complicated the content is, the less it is shared.
4. Submit to web directories
Submit your website’s links to as many web directories as you can. While this was once one of the best ways you could optimize your offsite link profile, web directory listings seem to have been reduced in importance in recent years. They still hold value, however.
Web directories will not know about your site unless you submit to them directly. This takes a lot of time, but it is a very important part of SEO. To save yourself time and work, hire an SEO expert to help you with this task, so you can just concentrate on your church mission. Contact us if you need help.
5. Develop high-quality content
Google’s “Panda” update pushed pages Google considered to have been poorly written and/or have spammy content way (WAY) down its rankings. As an aftermath, websites need to focus on creating high-quality content that’s useful, informative and shareable to stay in Google’s good graces.
Low-quality content will land you in Google’s cross-hairs, but high-quality content will help you attract precious inbound links and targeted traffic. However, producing a regular stream of constant, high-value content can be difficult. Get help in this area and hire content-writing experts.
Go forth and conquer
So there you have it, five tips to help you with your link building and SEO efforts. Implement these tips and you will be on your way to achieving greater online visibility in your community.