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ways to improve annual report

22 Ways to Make Your Annual Report Remarkable

Ah, annual reports.

Awful things.

Full of stale, self-aggrandizing copy, dry pie charts, confusing bar graphs and committee-selected stock photos. This is 4-color, full-page bleed shredder-fodder at its finest.

Your annual report probably even has an opening letter from your Supreme Poobah, doesn’t it? And there they are, smiling away with that plastic, you-can-take-the-picture-anytime-now grin, their stiff image stuffed onto an entire page no one is ever going to read. Maybe even a chicken-scratch signature added for flair.

In fact—due to all the sub-par letters-from-the-chief we’ve seen over the years—you and I have actually been conditioned to skip that page entirely.


Oh, wait. Did I just describe your last year’s annual report?

I’m not asking you to feel condemned. I want you convicted. I’m trying to convert you.

What’s your plan to get people to actually read this typo-riddled train-wreck?

That is your intention, isn’t it? It should be.

Or are you just checking a box to please your board and trying to spend down this year’s print budget? (Now that’s stewardship. I see why they’re paying you the big bucks.)

What do you plan on doing about this year’s annual report, Sparky? I want you to consider turning over a new leaf. Or maybe not even printing any leaves at all. (Going completely digital is an option, you know.)

Here’s a not-so-novel concept: Your annual report is not a report; it’s a marketing piece.

I think it’s the word “report” that trips us up. When we hear the word “report”, we often think of things like driver’s license applications, tax forms and rows of numbers on spreadsheets with one-meeting lifespans.

If your annual report is a little slice of annual drudgery to produce, it’s time for a revolution.

In fact, your annual report can actually be leveraged as a springboard for your entire year’s marketing and outreach efforts. Sit with that for a moment.

The Annual Report 2-Step: Produce. Promote.

In this article, I’ve listed several ideas for improving your typical-fare annual report. My goal is to get you thinking out of the box.

Beyond that, you’ll find several fun ways you might deliver key information from your annual report to your anxiously awaiting audience.

Remember: You don’t have to stuff the whole report down their throats; just the important, most striking reveals.

Note: For these annual report ideas, I am targeting an industry we serve: homeless and humanitarian aid organizations. Obviously, if you are working in a different space, brainstorm on ways to adopt these ideas to your own niche.

Ways to Improve Your Annual Report

If you must print (and some do, appeasing federal, state or board requirements), here are 10 ideas for getting creative with your annual report format, design and content.

  1. Produce the annual report as a newspaper. One of the smaller “articles” will be titled “Newspaper is Not a Blanket”.
  2. Produce the annual report as a fold-out state map. Begin with a template provided by your state’s Department of Transportation.
  3. Use the familiar. If the conventional booklet format is used, design one of the pages after the PIT count sheets provided by HUD (https://www.hudexchange.info/resources/documents/Model-Service-Based-Count-PIT-Survey.pdf). As a subtle nod, this will be recognized by industry professionals but will pass unnoticed by most in the public square.
  4. Show maps of declining/inclining numbers across the state or country. Compare against 10-year averages.
  5. Illustrate the numbers. For key statistics, give real-world examples to give concepts of population sizes and impact as illustrative equivalents.
  6. Use comparisons. While providing state-based statistics, contrast against national numbers for larger context.
  7. Provide testimonials, case studies and success stories. Point to your website for additional stories.
  8. Interview your partners. Conduct an interview and highlight best practices from service partners. Ask them to speak to the impact those efforts have made in their communities.
  9. Include ways for the public to get involved at the local level (CTA). Ideas for getting more involved may include recurring volunteer opportunities like serving meals, fundraising, event support, board participation, lending creative services (photo, video, design, web), setting up recurring donations, etc.
  10. Ask for commitment. Perforated tear-out sheet containing homeless veterans pledge card or some other “get involved” or “get connected” message, form or survey. (If the newspaper format was used, this could simply be an insert.)

Ways to Promote Your Annual Report

As you may have guessed (or experienced), though you have produced this glowing gem of a report, there is still work to do. This is where you can allow all the work that went into your annual report to inform your ongoing marketing. If you did your homework in producing a thoughtful report, you should now be well-positioned to broadcast those golden nuggets of wisdom uncovered by your research. Here are some promotional ideas to consider:

  1. Public Service Announcements. Launch a PSA campaign, sharing vital stats with illustrative equivalents.
  2. Signs, signs, everywhere there’s signs. Use paid graffiti, stencil or reverse graffiti, or stickers to raise awareness around key stats. (Secure permission from local authorities.) Deliver on the sides of buildings or across high-traffic sidewalks. Develop and deliver yard signs. Ask local shops and restaurants with foot-traffic to display sandwich boards. Buy billboards. Scale to budget.
  3. Blogger/influencer outreach. Offer influencers advance copies of the annual report so they can scoop to their audiences on the day the report is released. Engage whatever positive or negative commentary comes your way.
  4. Make it into a video. Create a short video telling select pieces of the annual report story. Promote the video across the website and social media channels. Link back to your website.
  5. Use maps. Is there a way to illustrate the impact on a map? Would it make sense in a GIS application?
  6. Undercover marketing. Pay actors to approach people, strike up conversation and eventually deliver key stats and invitations to get involved. Caution: When revealed, this one could be seen as deceptive. It may be better to conduct a…
  7. Street survey. Less “undercover” than undercover marketing, street-level, face-to-face surveys across the state could be conducted to poll minds and hearts toward the homeless issue while educating participants at the same time.
  8. Road rally. Construct a road rally treasure hunt where participants are led across participating cities with clues that educate on key homeless issues as they go. The finish line ends with a meal in a soup kitchen and a brief interview to collect experiences and revelations.
  9. Youth poster contest. Conduct a poster or infographic contest across high schools and/or colleges zeroing in on key report takeaways. Posters are reproduced and posted across cities to raise awareness. Winning designs earn students a monetary award and bragging rights.
  10. Gamify the experience of becoming homeless. Players select their characters who are becoming homeless (financial instability, drugs, mental health, domestic violence, etc.) The game moves players through several scenarios in choose-your-path manner, forcing decisions on what to do, where to go, how to take care of children (or losing children into the system), how to find meals, lack of safety on the streets, bureaucracy, etc. Players are exposed to real-life accounts, testimonies and/or key statistics along the way. At the end of the game, players are presented with a brief message/video along the lines of “Homelessness is not a game. Get involved.” and ideas for getting involved locally.
  11. Shareable graphics. Develop and employ simple, shareable social media graphics and infographics containing key stats and a link back to your website. Use #(your state), #(your city), #(state-cause), #(country-cause), #homeless and other popular, relevant hashtags across social media channels.
  12. Make it easy for the media. Establish a media kit for housing the report, shareable graphics, quotes, links to new releases and all other pertinent marketing assets. Send to media outlets.


Well there you have it: 22 ways to revive your annual report experience, with a dash of guerilla marketing to taste. I encourage you to press in on your next annual report. Why settle for the standard, blasé, check-the-box annual report when you can enjoy the whole process from start to finish and come away with a much better product and a much bigger impact.

In support of your efforts,

matt signature


Marrs, Megan. December 18, 2017. 20+ Jaw-Dropping Guerilla Marketing Examples. WordStream. Retrieved from https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples .

McCauley, Jim. January 30, 2018. 10 beautiful paper portfolios to inspire you. Creative Bloq. Retrieved from https://www.creativebloq.com/portfolios/paper-portfolios-5132559 .

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what is digital evangelism

What is Digital Evangelism?

If you’ve been in the Church for more than a week, you’ve likely run across the term “evangelism”. While the word evangelism has been around since the 1100’s, secular marketing and other industries have been busy expanding its definition over the past 50 years. These days, there are evangelists for pretty much everything. We have

  • Brand evangelists
  • Technology evangelists
  • Platform evangelists (has nothing to do with shoes)
  • Customer evangelists
  • Software evangelists
  • Product evangelists
  • Marketing evangelists
  • Behavioral evangelists
  • Internal evangelists
  • Food evangelists

There are even “chief evangelist officers”. No kidding.

Well today, Church, we’re stealing evangelism back.

Can I Get a Witness?

At its very basest definition, evangelism is sharing good news.

For we Christians, this means sharing thee Good News.

That’s it.

You thought you were going to get a Wikipedia definition, didn’t you?

Well, honestly, you almost did.

But truth doesn’t need to be as dusty as an encyclopedia entry. The Gospel is simple, so let’s keep ourselves simple. Jesus came to set us free. Though He continues to intercede on our behalf to the Father (and on the Father’s behalf to us,) the work of the Cross has been completed. That redemptive, restorative power has been made available to us if we yield to it.

It’s in that yielding to the work of the Holy Spirit in our lives—in not loving our own lives (agendas, calendars, possessions, ambitions, relationships and yes, even our physical lives) over Him—that allows for the transformation. From this intimate place, evangelism is born. It’s not something we have to force. As we see in the Apostles and many others since, the Good News can become so large in us it becomes something we can’t contain.

And they overcame him by the blood of the Lamb and by the word of their testimony, and they did not love their lives to the death.” (Revelation 12:11)

WWW Love (Web Witnessing With Love)

Now let’s talk about the digital part. There are three means by which evangelism flows, whether offline or on.

identity evangelism

Identity Evangelism

The expression of our lives testifies to Holy Spirit indwelling—not just through our conscious effort—but through Kingdom identity and the spiritual buoyancy right identity brings, even in the face of crisis. Our right living (or supernatural conversion to right living) witnesses to family, friends and coworkers around us. Through identity evangelism, observers watch from a distance and are drawn (or repelled) by the Father’s growing light within us. While too passive to really be called a “method,” this form of evangelism is more about being the Father’s expression of love (2 Corinthians 3) than actively proclaiming the Word (though that may be present).

Eyes Wide Open

Especially in cases where the heart-shift of regeneration is quick and dramatic, those witnessing the transformation may feel uncomfortable, confused and repulsed. (Remember, Jesus did not come to bring harmony, but a sword, Matthew 10:34.) Still, we are being recast in His image and He is love. As conflict arises (and it certainly will), old ways may try to resurface (anger, pride, willfulness, etc.) If you don’t see it in Jesus, you’re not to see it in yourself. When an expression of the old flesh presents itself, don’t lose your identity to self-condemnation; press into Him more (prayer, fasting, worship) and grace will meet you there.

Digital Expression (Organic Sharing)

What does identity evangelism look like in the digital world? Well, what do your social media posts look like? What does your personal blog speak to? If people have no idea you’re a Christian, you may look too much like the world. I’ve actually seen church leaders promote violent action and horror movies on their social media channels. As in, they were excited to go and support some dark, demonic thriller with their time, money and attention and then disconnected enough from the concepts of holiness and righteousness to promote that fallen movie to their social network.

“If people have no idea you’re a Christian, you may look too much like the world.”

Are you sold enough on the Gospel to share encouraging Bible quotes with your social media followers? Do you share Bible lessons, praise music or spiritual insights currently feeding you? Do you share your church and volunteer activities online? Or are you a closeted, weekend warrior for God? We are called to be salt. We are called to be light to a darkened world. What good does it do if a person lights a candle and places the candle under a basket? (Luke 11:33)

intentional evangelism

Intentional Evangelism

If identity evangelism is passive evangelism, intentional evangelism is active outreach. Traditionally, intentional evangelism uses signs, tracts and personal testimonies through conversation. This form of evangelism tends to be more interruptive. Breaking into a person’s trance as they pass you on the sidewalk may or may not be welcomed.

Digital Expression (Paid Promotion)

If the digital expression for identity evangelism is simply sharing your reasons for the hope inside you (along with pictures of your children and the evening’s dinner), digitized intentional evangelism is actively promoting those posts. This means paying to promote the Gospel message (or content that leads to the Gospel message) across television, radio, email and Internet marketing channels (blogs, social media, email, forums). That messaging may take the form of shareable graphics, instructional videos, podcast interviews, blog articles and other brilliant, Life-giving content.

Simply sharing your love for God in comments or images on your channels is the first step, as seen in identity evangelism. However, on some social media channels, as little as 7-13% of your followers see your posts. (Open rates for email blasts can be even lower.) This means very few of your channel subscribers are seeing your content. Most channels allow you to boost your content (for a fee, of course). Just as you would buy tracts, print flyers or take your time to street evangelize, here you simply put dollars behind Kingdom messages you produce or discover.

platform evangelism

Platform Evangelism

Platform evangelism is preaching the Gospel message from the platform you’re given, whether from the pulpit at church, the office boardroom, on the playing field or in the classroom; wherever your influence lies. Essentially, you are leveraging your authority or position in a given setting to influence thinking and culture. You have the observer’s captive attention. Now deliver the message with love, respect and wisdom.

Digital Expression (Influencer Marketing)

Yes, platform evangelism is similar to intentional evangelism in its digital expression, however there are a couple distinct differences.

First, platform evangelism leverages your social currency (your influence) or that of another, while in intentional evangelism, your audience may not even know you.

Second, platform evangelism may or may not be paid by you. An itinerant preacher who gives a powerful message while visiting a church may be recorded and promoted by that church years after their actual visit. (No pressure!)

Where and When to Evangelize

If you have concluded it’s possible to operate in different stages of evangelism at the same time, you are right. These forms of evangelism overlap considerably in places.

Well? Which form of evangelism do you think is the greatest? Is platform evangelism best, where you have the potential to reach millions? Or maybe it’s the more intimate path of intentional evangelism?

I feel the greatest of these is identity evangelism. Surprised? Without first becoming love, we’re taught we become “a clanging cymbal” (1 Corinthians 13). Even if you were the last person on earth, your identity in Him would still be the most important thing to press into.

The Christian walk is one of transformation. It is a walk of spiritual restoration, not by our hands or efforts, but of His. He is the Master Potter; we are the clay (Isaiah 64:8). When we charge ahead of Him and His plan for us, we risk doing damage to ourselves and others. I’m sure you’ve heard stories about evangelists who—being short on character—make very public mistakes, only to lose their position and their flock’s respect. We are refined by Him and made ready for more and more responsibility, in His time.

Final Thought: How Not to Evangelize

Is everyone going to be an evangelist? Well, no. And there is a danger in that, unfortunately. Not only is there that whole “spew you out of my mouth” message to the lukewarm church of Laodicea (Revelation 3:14-22), but we are also counseled by Jesus that “whosoever shall deny me before men, him will I also deny before my Father which is in heaven.” (Matthew 10:32-33)

Is every Christian called to evangelism though? Yes. This is the Great Commission, after all. Jesus told us to go forth to all nations. (Matthew 28:19, Mark 16:15, Luke 9:2) Indeed, He modeled this His entire itinerant ministry.

As mentioned earlier, you may be relieved (or slightly convicted) to hear that evangelism is actually a natural by-product of Christ within you. That means you’re not biting your lip, trying to evangelize. You’re not putting a checkmark in your proclamation box.

In fact, it may be more elegant to say we don’t evangelize (verb) as much as we become evangelists (transformation). Your evangelism will be a result of your over-the-bar heart position for the Gospel to the extent it lives in you. If you’re yielding to the Holy Spirit, dying to the Cross daily, the ensuing love affair that takes you over simply bears good fruit (Matthew 7:15-20). In 2 Corinthians, Paul writes:

You are our epistle written in our hearts, known and read by all men; clearly you are an epistle of Christ, ministered by us, written not with ink but by the Spirit of the living God, not on tablets of stone but on tablets of flesh, that is, of the heart. (2 Corinthians 3:2-3 NKJV)

So there we have it. We become living epistles. It all begins with identity evangelism, the fruit of His artistry in us.

Now go spread the news about the joy you have found.

matt signature


Wilson, Ross. November 26, 2012. How to Build Brand Evangelists with 3 Winning Examples. Ignite Social Media. Retrieved from https://www.ignitesocialmedia.com/social-media-strategy/how-to-build-brand-evangelists-with-3-winning-examples/.


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fundraising ideas

Fundraising Ideas

After working with non-profits for years, I have seen plenty of wins on the fundraising front… and plenty of fails. Many organizations struggle with fundraising unless they’ve placed a real focus on it. You have two goals in any fundraising activity:

  1. Raise awareness and build community for a cause by drawing attention to the problem and presenting your organization as part of the solution.
  2. Make money. (Yes, it’s an unfortunate fact: Even humanity’s most noble causes require time, effort and resources to support.)

The downside: It often feels disingenuous to be seeking out money when our mission is so big in our hearts.

Yet, without the time, energy and resources of others, we’re often quite limited in the impact we can have for our cause.

So, raise funds we must. Cultivating donors, sponsors and supporters takes time, just as with any audience. And now you’re not just looking for an audience; you’re looking for an activated audience. You’re looking for folks who will invest in you and your cause; folks who will join you in putting some skin in the game.

In “maximum information per square inch” style, here is a list of fundraising activities you can use to advance your efforts:

Online Fundraising

  1. Register with larger retailers to receive a kickback for your audience’s purchases (e.g. Amazon Smile).
  2. Use Facebook and Qgiv ‘Donate Now’ buttons. (Not in a position to take donations online? Ask us. It’s free to get set up.)
  3. Text donations.
  4. Online auctions.
  5. Peer-to-peer fundraising.

Don’t forget to include in your messaging contact details for inquiries and links to your donation and volunteer web pages.

Most event and sponsorship activities can be promoted online, either sporadically or in a concentrated blitz (think “telethon” but across social media and your email list.) Treat the campaign as an event of its own. This means you’ll send out notices a few months in advance, you’ll be releasing images, infographics, videos and stories to pull on heart strings, etc., leading up to the big day. Can you involve the press? Are you reaching your fundraising goal? Be sure to regularly communicate your progress to your audience along the way.

fundraisers polar plunge


This fundraising category includes

  1. growing beards,
  2. shaving heads,
  3. skydiving,
  4. running races,
  5. bidding to name a beer or dish,
  6. wacky costumes and
  7. generally making good on outrageous dares so nay-sayers can put their money where their mouths are. Physical challenges (check with a doctor first) may include
  8. bzillion step challenges or
  9. workout challenges,
  10. cold water plunges or
  11. hunger challenges (water-only fast for a day or weekend).
  12. Company-matches-employee-donation campaigns.
  13. Local restaurants may help underwrite events or your organization in return for sharing their logo.
  14. Executive lock-ups (where people call everyone in their contact lists until they post their fundraising goal as “bail”.)
  15. Ask businesses to assist in underwriting your next event and work with them to design their own sponsorship package.

fundraisers donations


  1. Vehicle donations,
  2. prime parking spot exchange,
  3. employee jean days,
  4. change drive (think ‘tip jars’ at numerous businesses across your city,) and
  5. giving trees.
  6. Skip-a-meal campaigns (lunch money saved goes to cause.)
  7. Work with bottle-deposit locations to ask bottle/can collectors if they would like to give their bottle returns as a donation to your cause.
  8. You can even donate babysitting money.


Most events will make their money at admission, however there are other opportunities to advance sponsorships, raffles, product sales, etc., at the event. Are local clearances, additional insurance or personal waivers needed? Begin advertising your events with save-the-date messaging around four to five months in advance. Remember to schedule the venue, catering, staff and volunteers, videographer or photographer well in advance (sometimes a year or more in advance.) Is there an opportunity to get a public service announcement (PSA) to the local news outlets? More ideas for marketing your event..

best event marketing ideas

On with the download..

  1. Photo booths (rented or make-shift),
  2. dunk tanks,
  3. celebrity appearances,
  4. karaoke,
  5. face-painting,
  6. ice cream socials,
  7. soup dinners (where local artists donate bowls patrons purchase and receive their soup in),
  8. talent shows,
  9. craft fairs,
  10. car washes,
  11. movie nights,
  12. silent auctions,
  13. lunch ‘n’ learns and
  14. pool parties.
  15. Work out a deal with a local restaurant for a breakfast or dinner ‘mob’ where so many plates translates into x% donated by the restaurant.
  16. 50/50 raffles for packages donated by local businesses,
  17. pancake breakfasts,
  18. community restoration projects,
  19. concerts and
  20. open-mic story-hours.

Events: Informational and Classes

  1. Music lessons,
  2. art classes,
  3. dance lessons,
  4. cooking classes,
  5. guided city or forest tours,
  6. after-hours museum, zoo or aquarium dinner tours; all can be a wonderful time for networking and giving.

fundraisers 5k races

Events: Competitions and Tournaments

  1. Adult spelling-bees,
  2. “Are You Smarter than a 4th Grader” adult vs kid trivia face-offs,
  3. oratory contests,
  4. photo contests,
  5. baking, chili or BBQ contests,
  6. golf, croquet or softball matches,
  7. fantasy football leagues,
  8. 5K runs (with or without obstacle courses),
  9. marathons, bi- and triathlons (really anything with “thon” at the end),
  10. ping pong, darts, bowling,
  11. scavenger hunts (entry fee plus pay extra to unlock short-cuts),
  12. corn hole, volleyball,
  13. design competitions and
  14. board games.

Events: Holiday Themes

  1. Ornament swaps,
  2. cookie swaps,
  3. not-so-spooky haunted houses (better: house of blessings),
  4. corn mazes,
  5. egg hunts, or
  6. a visit from Santa Claus.

Sell Something

Sales can happen anywhere. High school games, fairs and festivals, farmer’s markets—even through a food-truck in a parking lot.

fundraisers bake sales

  1. Cookbooks,
  2. household items,
  3. clothing,
  4. baked goods,
  5. art,
  6. candles,
  7. candy,
  8. popcorn,
  9. book swaps,
  10. tree saplings,
  11. lapel pins, or
  12. club memberships.
  13. Talent auctions (accounting, housekeeping, photography, etc.)
  14. Awareness bracelets.
  15. Hot chocolate booth (borrow machine from local restaurant or catering company in exchange for advertising them at the event.)
  16. Hold a community yard sale.

Sell Something: Holiday Themes

  1. Sell singing telegrams/carols,
  2. chocolates/candy,
  3. flowers or
  4. cards.
  5. Work with a local retailer to provide holiday gift-wrapping.


At risk of being told this was forgotten, I want to acknowledge, that yes, there are opportunities to go Las Vegas-style in order to advance your cause. However, a word of caution: Is gambling on basketball brackets, Bingo, or Poker how you want your organization to be associated with your cause? In some areas, gambling or betting on sports games is even illegal, so best check with local authorities if you think this is something you want to explore.

Wrap Up

Hopefully, if you made it to the end of the list, you have realized that you can layer several of these ideas together at any given time. Yes, you can have an absolute fundraising feast. Just be sure you don’t get so busy chasing sustainability that you lose sight of the cause you’re sustaining.

Go forth and conquer.

matt signature

Have more fundraising ideas you would like to see added to this list? Leave a comment below!

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local listings

5 Tips to Boost Your Church’s Local SEO

Are you a church looking for good local SEO tips?

There are currently 27.9 million small businesses in the U.S., and yes, if you’re a church, you’re counted in that mix. 70% of local spiritual seekers use the Internet to find information about local churches–and they all use search engines.  That means, local SEO one of the bigger factors in your church’s exposure to the local community.

So here are five things you can do to optimize your website and attract local seekers.

1. Claim your listing profile

It’s as simple as logging into Yelp, YellowPages, Google Places, Bing Local and Yahoo Local and claiming (or creating from scratch) your business listing. Yes, you’re a church. You’re also in the business of connecting the lost with the Gospel of Jesus Christ. Do it today. Follow instructions through the verification steps, which might include phone calls or some sort of address verification.

2. Ask for reviews

Most listings sites encourage listing owners to tell their communities to review your organization. So practice it constantly. Do it on an everyday basis. The more reviews you have (whether good or bad, but hopefully more good than bad) will make your organization more visible to future seekers.

Tip: On your business cards, exit door posters, receipts, thank you pages, invoices, or email newsletters, make a note and say “Hey we’d appreciate it so much if you gave us a review on YellowPages / Google / Bing / Yahoo [whatever].”

3. Upload pictures

All local listings have picture featured for your organization’s profile. Take advantage of this. To ensure they see great pictures, upload your own. You don’t have to hire a professional to take photos, but make sure the photos you upload are solid and represent your church properly.

4. Have a full mailing address in text

Your email address is important and it should be in plain text. Some organizations seen on listing sites have placed their email address in an image–which doesn’t work so well with church-seekers wanting to easily reach out. It’s a small barrier, sure.

Tip: If you have the option, just leave your email address off your listing but make sure your website’s address is offered. If a shy seeker needs to email you, they can at least email you through the contact form on your website.

5. Concentrate on local location keywords

Say you operate a local Baptist church. Instead of just promoting your organization as a “Baptist church”–try local keywords instead, e.g.:

  • Baptist church Denver
  • Baptist Denver
  • Denver Baptist church services
  • church Denver

As you’ve already noticed, these keywords won’t serve your purposes if you’re wanting to connect with someone looking for a church in New York. But Denver citizens are looking for good, Bible-believing Baptist church? So try inserting your geographical location along with your keywords.

Go forth and conquer

So there you have it: five local SEO tips to further you along on your journey to cast a wider net. Follow these tips and you will grow in community visibility and reach more people.

Don’t forget: if you ever have any questions, don’t hesitate to contact us.

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nonprofit seo case study

Joshua Memorial Foundation: SEO Case Study

Client: Joshua Memorial Foundation
Product: Nonprofit that teaches water safety awareness and supports other nonprofits in the same.
Campaign: Web development, web design, search engine optimization (SEO), social media marketing


The Center for Disease Control and Prevention states the number one cause of accidental death for children 1 to 4 years of age is drowning. The Joshua Memorial site provides information about water safety and drowning prevention. The foundation’s main objective is to prevent drowning accidents through early childhood education and the promotion of infant and toddler water safety training courses.


What do you do when you’re a nonprofit just starting out and have a great new website but not enough online traffic? We can tell you what the Joshua Memorial Foundation, a Nebraska-based nonprofit specializing in water safety courses, water safety literature and drowning prevention awareness did. They asked for help with their search engine optimization.

Their site was fairly optimized when their SEO campaign began. Since we had designed and developed their Joomla-based web site, we knew it had been built to be “search engine friendly” and wouldn’t run into the roadblocks of a poorly developed web site. Still, their web site had the following issues:

  • Low link popularity and search engine saturation (pages indexed in the search engines)
  • Not enough conversion points
  • Low or no rankings for keywords that searchers might use to find their site

SEO Strategy

Over several months of optimizing their web site, we now see dramatic results. We targeted their web pages to go after local search terms like “water safety courses nebraska” and “water safety nebraska”. We also completed a link building campaign, which improved the site’s link popularity (or “votes”) for the site which results in more traffic and higher rankings. Use of social media, blog posts and article marketing has also been part of our strategy.


The search engines are now referring half of the overall traffic to the site. Take a look at the numbers:

  • Unique Visitors +33%
  • Number of Visits +182%
  • Repeat Visitors +56%
  • Total Page Views +100%

Keyword: water safety courses nebraska
Google Ranking (before SEO): Not in Top 50
Page in Google (after SEO): 1
Google Ranking (after SEO): position 5 & 6 (out of 289,000 results)

Keyword: water safety nebraska
Google Ranking (before SEO): Not in Top 50
Page in Google (after SEO): 1
Google Ranking (after SEO): position 3 & 4 (out of 281,000 results)

Keyword:  water safety book
Google Ranking (before SEO): Not in Top 50
Page in Google (after SEO): 1
Google Ranking (after SEO): position 6 (out of 9,880,000 million broad results!)

Keyword: child water safety nebraska
Google Ranking (before SEO): Not in Top 50
Page in Google (after SEO): 1
Google Ranking (after SEO): position 4 (out of 137,000 results)

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christian web hosting

Christian Web Hosting

It is a fact that technology has become an integral part of our lives. Spreading the gospel in the modern world cannot be effectively done without taking advantage of the many tools that technology has given to us.

Perhaps the most powerful of these tools is the Internet.

When the Internet was first invented, it was meant to be nothing more than a convenient way for researchers to share documents over long distances.

Today, the Internet is the platform on which the citizens of the world share ideas, engage in business, and find entertainment.

Due its widespread availability and the rise of social media applications, the Internet is a powerful medium for the spread of different ideas. The Church should not be left behind in this world.

Never before has there been a greater opportunity to spread the Gospel than now. Through setting up a simple website and engaging the masses on social media, you can raise awareness for the great gift our Lord Jesus Christ has bestowed upon us: salvation.

However, despite all its power, the Internet still hasn’t become entirely accommodating.

As Christians, there are moral and ethical standards we strive to uphold. As such, it becomes favorable to have services available that are tailor-made for the Christian standard.

Enter Christian web hosting.

There are moral and ethical needs a Christian website might have which are not typically catered to by your average web hosting service.

Levaire’s web hosting service was started with exactly this in mind. We made a dream service for every church and Christian group out there so they could get the service they  don’t get out there at a fraction of the prices they are charged out there.

Our Web Hosting Plans

Our Christian web hosting service hosts websites for various churches and faith-based organizations around the country. We are very flexible with the services we offer and try to customize hosting plans according to the client’s needs. Our hosting service comes in three tiers, catering to different subsections of our customers. Our standard tier, for example, fulfills the needs of most of our clients. The three tiers are, respectively:


Our associated quote for this service is “the meek shall inherit…” This service is for those of our clients who do not have very demanding web hosting requirements or are looking to try our services but don’t want to dip both feet in just yet. Oh, or they probably don’t have much of a budget.

Some of the features we offer for the Exodus are:

  • A monthly cost of $14.95 (or a yearly cost of $170)
  • 1GB disk space
  • 40GB data transfer limit
  • A free setup of your website
  • 100% uptime
  • 30-day unconditional money back guarantee


Evangelization starts here. This is both our most popular and our most balanced service option.  At $24.95 a month (or $295 a year,) it has everything the Exodus tier has plus a few more extras. Some of these include:

  • 5GB extra disk space at 2.5GB
  • Twice the data transfer limit of the Exodus tier at 80GB
  • A dedicated IP address
  • A free domain name


This is our “Mature Kingdom ministry” package and is designed to cater to the clients who run large and/or multiple websites that can’t easily be handled by our other two packages. It costs $44.95 a month ($525 a year) and offers huge benefits. Some of them are:

  • Twice the disk space of the Exodus tier at 5GB
  • Twice the data transfer of the Exodus tier at 160GB
  • Unlimited subdomains

All our service tiers feature online giving capability using Qgiv. Email marketing can also be integrated at the client’s request using Aweber enewsletter templates.

We hope you will be able to find what you’re looking for in our services. For any additional information, please do not hesitate to contact us.

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